29 Nov 2013


This is a sign at a cafe on Darby Street, Newcastle. It belongs to an Australian coffee provider, Mocopan, which in Spanish means Snotbread.

As difficult as it may be to avoid naming your business or product using a word that has a completely different and sometimes comical meaning in another language, I wonder if companies even bother to google the name before they decide to use it...

You may have seen Toyota "Pajeros" around. Pajero in Spanish is a term used to describe someone who packs bales of hay but nowadays it's a colloquial term for something far less complimentary. Not so great for the driver but it makes me smile every time I see it.